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Netflix Brings in New Executive to Spur Growth

Bloomberg·October 16, 2026 at 2:29 PM

Netflix Inc. is replacing its chief creative officer with Peter Rice, a veteran TV and film executive, as it tries to spur growth and find new hits. He'll be in charge of scripted and unscripted series, film and live events across all regions. Bloomberg's Ed Ludlow reports. (Source: Bloomberg)

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